The purpose of a script is to ensure the message conveyed in the video is clear. The script has many advantages for both the client and the motion designer. It allows for a preview of the final video and even helps estimate its duration. It’s also a good way to ensure that the video communicates the correct message, avoiding changes at the animation stage that could be tedious and costly. Hence, it’s essential to write your script well.
One of the most common questions is, “How do I write my video script?”
We will share the steps to follow in this article.
The Context
This step involves engaging your target audience with a catchy message relevant to their field.
In the first three seconds, your audience should know if the message is directed at them or not. No more soap operas! 😁
You can introduce your context through the targeted profile, location, time, or even a specific question. Once the scene is set, the problem will naturally emerge.
2. The Problem
Present the major problem that your target audience faces and emphasize the consequences it may cause.
If possible, present solutions that your audience often turns to but without success. The idea here is to demonstrate to the client that you have a perfect understanding of their problem and the risks that arise from it.
At this stage, they will decide whether to continue watching the video or not.
Solutions and Their Results
We are now at the crucial stage of the script, where you will subtly present your structure and the long-awaited solution (product or service). You can do this in response to the problem outlined in the previous step without going into too much detail. Present the multiple competitive advantages and the added value that your solution offers.
Conclude by stating that your clients are entirely satisfied with the final result.
4. The Call to Action
An equally important step, the call to action uses the viewer’s emotions to drive their decision-making. At the end of your video, you should direct them, asking them to send you an email or purchase a product at the indicated address.
In the meantime, if you have an animated video project, don’t hesitate to contact us.
