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As part of this project, our collaboration with Insign Africa resulted in the creation of a motion video for the Belgian Red Cross, aimed at promoting the "IFRC First Aid" application. This app provides immediate access to crucial information for administering first aid in emergencies. The video demonstrates the different features of the app. Thanks to these tools, users can easily learn how to respond to various emergency situations, such as bleeding, burns, or dizziness. The goal is to raise public awareness about the importance of first aid and to showcase the usefulness of this app for everyone, enabling effective action when needed.
RED CROSS OF BELGIUM -
A portrait on the working conditions of workers in salt pits (salt workers or salt harvesters), produced in collaboration with Majestic Prod. The video details the proper postures to adopt to improve working conditions, as well as the necessary equipment for maximum protection.
EXPLANATORY VIDEO - Invest to job -
ASSUR'CARE offers a simplified and secure subscription to all your insurance policies in just 2 minutes, entirely online. ASSUR'CARE provides a range of coverage options designed to protect you against potential incidents.
CORPORATE SUPPORT - ASSUR'CARE -
A leader in digital freight in Francophone West Africa, CHARGEL goes beyond a simple road transport platform by offering a solution for efficient logistics. Its platform connects shippers and carriers for a smooth and transparent flow of goods.
CORPORATE SUPPORT - CHARGEL -
As a pioneer in internet access in Guinea and a leader in the network and telecom services market, Mounagroup offers a Customer Space that provides convenient access to essential features such as bill payment, balance top-up, and retrieval of important documents.
CORPORATE SUPPORT - MOUNAGROUP -
Presentation of a MOTION VIDEO of the local drink PRESSEA
PRESSEA -
The OIF has established a platform called Let's Speak French to facilitate mastery of the language for various educational stakeholders and civil society engaged in teaching and learning French in a multilingual context within the Francophone space.
CORPORATE SUPPORT - OIF LET'S SPEAK FRENCH -
Our partnership with Insign Africa in this project led to the production of a motion presentation video for the OCWAR-M project, which aims to promote the adoption and effective implementation of international standards for combating money laundering and terrorist financing (AML/CFT).
CORPORATE SUPPORT - OCWAR PROJECT -
PosteCash Multi-Operator Credit Purchase
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Presentation video Home delivery service
ECOM4 SENEGAL Fo Neek Niou Feek lafa -
BCEAO THE CONTRIBUTIONS OF THE QMS
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TOTAL : GOLDEN RULES, POSTURE, AND TOOLING
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DAARA PRODUCT
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NIOKOBOK is an e-commerce company established in 2012. Unlike traditional e-commerce tunnels where the customer orders and gets delivered, at Niokobok, the customer orders for someone else.
NIOKOBOK PRESENTATION -
Production of an explanatory and attractive motion video for political programs. Created as part of the digital communication strategy for the "Mankoo Ligueye sa Gox" coalition in the Yonn Wi commune.
EXPLANATORY MOTION VIDEO "MANKOO LIGUEYE SA GOX" -
R4F GROUP GPS TRAKING
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"Halala Nae" is a video project created for Comorian artist Cheikh MC, aimed at raising awareness and denouncing pedophilia and the frequent sexual abuses in Comoros through his music video.
HALALA NAE COMPIL
MOTION DESIGN
Motion Design by professionals to add value to your products or services. Our team provides advice and supports you in creating your videos. We offer: Gif, Video Intro, Institutional Teaser Video, Awareness Video, Advertising Video, Product Presentation…
The Kinetic Typography Style Video
This is a video with graphic elements (icons and text) where the animated text captures the attention of your audience and entertains them. For this type of project, sound design is essential to enhance the understanding of the message.
The Cartoon Style Video
A 2D video designed from a script with illustrated and animated characters. The cartoon format is very effective for humanizing your message. For HR projects, training, major causes, health, safety, etc., we offer more animated and expressive characters against simpler backgrounds.
The Scribens Style Video
This style, also known as whiteboard video (or hand-drawing), is often used to provide impactful explanations by focusing attention on the illustrated object. This style requires “teasing” storytelling by preparing the illustrations in advance. You can also reuse these drawings for other purposes.
We handle
all stages of production
BRIEF
It all starts with the creative brief and the project specifications. They must contain as much information as possible, as they guide and define the project. It is crucial to clearly state the objectives, the target audience, and the message to be conveyed. The target audience is, indeed, decisive as it determines the tone, format, and communication approach to adopt.
If there is an existing brand guide, be sure to provide it so that we can fully immerse ourselves in the brand’s identity.
SCRIPT
The purpose of a script is to formalize the entire narration of the video before moving on to illustration or layout. The script offers numerous benefits for both the client and the motion designer. It allows for a preview of the final video, helps estimate its duration, and is also a good way to ensure that the film conveys the right message, thus avoiding any unpleasant surprises.
ILLUSTRATION & LAYOUT
At this stage, the motion designer’s task is to digitally create the graphic elements that will later be used in the animation. This is when they can draw inspiration from the brand’s visual identity to create new elements or adapt existing illustrations. It is also possible to decide in advance on the desired graphic trends.
ANIMATION
This phase should resemble an assembly. The motion designer is able to bring movement to the images produced during the layout phase. Regardless of the chosen graphic style, the motion designer breathes life into the graphic elements created in the previous step to animate each sequence of the layout.
SOUND DESIGN & VOICE-OVER
This stage involves creating a sound environment by integrating voice-over, music, and sound design to energize the video and make it more engaging. Sound plays a crucial role and requires careful consideration. Sound effects also contribute significantly, giving a “clean” touch to the video by associating the appropriate sound with each animation. If a voice-over is used to narrate a story, the script is validated beforehand.
