Today, storytelling videos are attracting many businesses, which use them for their communication. Indeed, they offer greater artistic freedom to capture attention and convey a message in a more emotional and direct way.
Focusing on motion videos enriches your storytelling and evokes more emotions from consumers. Two essential points to engage your community through the aesthetics and dynamics of your content. Motion design is increasingly becoming prominent in the communication world, as it offers endless possibilities in terms of creativity while remaining accessible.
In the following sections, you will understand the steps to better prepare your storytelling.
1. What type of story to tell?
A personal story
Share your experiences, the failures you’ve faced, and your successes. Do it as naturally as possible, or risk sounding like everyone else. The reader should identify with your story; only then will they be touched by your storytelling.
A common story
Propose a storytelling that addresses a problem experienced by your personal or professional circle and offer solutions you provide. The narrative should be as concise as possible and focused on a unique experience; this is the best way to reach your target audience.
2. Who is your video aimed at?
It’s important to know your video’s target audience. Determine the unique profile of your audience, which leads you to create a persona. Once the profile is defined, you need to identify the issues faced by this audience. The narration will never be as impactful as when it is well understood by its target. That’s why you must pay particular attention to the tone you use to tell your story.
3. What is the objective of your video?
All good stories have a lesson to convey in the end. In the context of implementing a business’s storytelling, the message corresponds to the objective the company sets. This could be a commercial, marketing, or other objective. The larger the goal you aim for, the better you can play on the obstacles encountered. This is what provokes emotion and curiosity, allowing you to capture the viewer’s attention.
4. How to convey your message?
Set the context
Define the context for your audience: Who? What? Where? When? and How?
This should be defined so that your audience can relate without going into too much detail, risking being too lengthy and losing their attention. Therefore, try to help them understand the situation you describe and the expected outcome.
Define the stakes
It is very difficult today to capture attention due to the flow of information circulating through various dissemination channels. Thus, the stakes are an essential means of generating interest. Without stakes, it’s a lost cause. To maintain your audience’s interest, you need to add surprises and twists to your storytelling. This way, you will keep your reader engaged until the end of your story.
Craft the conclusion
You have analyzed your audience well during the first step of storytelling and are therefore able to solve their problem. Of course, you provide relief through the proposed solutions while inviting your audience to take an action, whether to buy or subscribe.
The results of your storytelling entirely depend on your conclusion. You should ensure to end on a positive note if you are aiming for a commercial or marketing objective.
Simply describe your idea to us, and we will contact you quickly to discuss it by phone or email.
