We live in an era where simply communicating is no longer enough to reach your target audience.
It’s also important to consider the form of the message being conveyed, particularly by leveraging the advantages of motion video to engage our target audience.
You have various video styles available on different platforms. This reality proves that motion design agencies produce content tailored to the target audience. Additionally, it’s crucial for the agency to understand your socio-cultural environment.
That said, it’s important to know which video style to lean towards. We will provide more details in the following sections of this article.
1. Choosing the Illustration Style
Choosing the right illustration style is a good approach to ensuring the success of your video.
This involves a solid understanding of the target audience. They determine the illustration style to choose. For a youth-oriented motion video, illustrations tend to be exaggerated in expressions and certain aspects of character design. The color combination is crucial for this style of illustration, so make sure this choice is made meticulously.
For a business or adult-oriented production, the approach will be quite different.
It’s better to prioritize simplicity in the character style (see our free 2D collection), ensuring that the illustrations reflect the company’s image (logo, shape, message) and the conveyed message. When choosing colors, it’s essential to stick to a maximum of two to four colors, as too many can render it ineffective. Don’t hesitate to refer to the graphic charter to guide your choices.
2. The Type of Animation
Kinetic Typography
This is a video featuring graphic elements (icon shapes and text) with animated text that captures the audience’s attention and entertains them. For this type of project, sound design is essential to enhance the understanding of the message.
Scribing Video
Also known as whiteboard video (or hand-drawn), this style is often used to provide impactful explanations by focusing attention on the illustrated object. This style requires “teasing” storytelling by preparing the illustrations in advance. You can also reuse these drawings for other purposes.
Cartoon Animation
A 2D video designed based on a script with illustrated and animated characters. The cartoon format is very suitable for humanizing your message. For projects related to HR, training, major causes, health, safety, etc., we offer more animated and expressive characters in simpler settings.
3. What is the Best Choice for Your Budget?
First and foremost, it’s crucial to understand that several factors are considered when pricing a motion video. The complexity of the illustration style is a significant aspect; the more detailed the illustrations (drawing, lighting, shadow, texture), the higher the cost. This pricing method also applies to all communication media.
It is often recommended to opt for a relatively short production duration (15 seconds to 2 minutes). Duration is a key factor in assessing the workload and associated costs. If you have a limited budget, opt for a much shorter video.
Some productions require the use of voice-over, which incurs additional costs.
It’s up to you to choose what seems most appropriate for your video production.
You can also improve your chances of getting a better rate for a motion video by submitting your request in advance.
Sometimes, a client may request additional work that wasn’t included in the initial contract. In this case, it can impact the production chain of the motion design video. If it involves changing the entire graphic style or animation because it no longer pleases, it will require additional costs; however, minor changes can often be made for free. Nonetheless, this can be avoided by adhering to the project specifications from the outset.
If you need assistance with your video production choices, feel free to contact us.
